Pirelli, a Pure Consumer Tyre Company, has a particular focus on the High Value tyre market and is constantly engaged in the development of innovative products created to reach the highest levels of performance, safety, quietness and adherence to the road surface. Tyres to address the most specific mobility needs of the final Consumer.

Within the tyre industry, Pirelli competes with “Tier 1” manufacturers that have higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli stands out because of its exclusive positioning in the Pure Consumer Tyre segment, focused on High Value that at the end of 2021 was around 71% of group revenues. In the context of High Value tyres, Pirelli is the leader in Prestige tyres, with a market share of over 50% in the Original Equipment channel.

Understanding the performance of tires and tire mechanics is critical in determining their influence on the ride, handling and safety of cars, commercial vehicles, and airplanes. With over 90 years of expertise in rubber testing, Smithers provides custom tire analysis and standard testing to meet your requirements.

Our experts recognize the importance and legislative demands for accurate tire mechanics and assists businesses and individuals with tire testing to understand tire construction, material selection and lifetime expectations. Extensive physical testing of tires in our tire testing lab is supported by compound development, analysis and a full failure analysis service.