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  • Traction Summit
  • Sustainability in Tires

Traction Summit 2025

August 12-13, 2025
San Antonio, TX | USA

The 2025 Agenda is Here

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Traction Summit is the definitive meeting place to discuss and understand future opportunities for tires and to make the connections needed to capitalize on those prospects. With a unique blend of speakers and attendees from throughout the full tire supply chain, including the world’s leading tire manufacturers, aftermarket, and OEMs, Traction Summit is unlike any conference in the tire sector. This event is the perfect place to network with industry insiders, hear ideas and insights from different parts of the supply chain, and learn about innovations, growth opportunities, and the latest trends.                                                

2025 Agenda

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Treadwell Tour
Registration Open
Opening Remarks
Session I: Industry Updates and Insights
Session II: OEM Perspective: Sustainability & Current Mobility Trends
Session III: Insights into the EV Consumer
Session IV: What's to Come: Regulatory Trends Impacting Tire Industry
Session V: Use
Closing Remarks and Networking Reception- Sponsored by eTracks
Registration Open
Opening Remarks
Session VI: Sustainability Focus
Session VII
Session VIII: Environmental Impact, End of Life Solutions and Challenges
Session IX: Tire Performance
Closing Remarks and End of Conference

2025 Speakers

View all 8 speakers
Joshua Guilliams - Smithers

Joshua Guilliams

Vice President, Consulting Materials Science and Engineering at Smithers
Jacob George - Consumer Reports

Jacob George

Account Executive at Consumer Reports
Matt Marshall - Toyota Motor North America

Matt Marshall

CNRA, Environmental Sustainability / Supply Chain Sustainability, at Toyota Motor North America
Arthur Wagner - Regom

Arthur Wagner

CEO at Regom
Jason Norton - J.D Power

Jason Norton

Director, Auto Benchmaking at J.D Power
David Johansen - Sumitomo Rubber USA

David Johansen

Vice President of Technical at Sumitomo Rubber USA

2025 Sponsors

BKT
eTracks
Graco
Joshua Guilliams - Smithers

Joshua Guilliams

Vice President, Consulting Materials Science and Engineering at Smithers
Andrew Thompson - Bridgestone Americas

Andrew Thompson

Global General Manager, Strategic Sustainability at Bridgestone Americas
David Howland - General Motors

David Howland

Global Leader for Tire Testing and Analytical Methods at General Motors
Jay Spears - Continental Tire

Jay Spears

Director of Standards and Regulation, The Americas at Continental Tire
John Baldwin, Ph.D. - Discount Tire

John Baldwin, Ph.D.

Chief Product & Technical Strategist at Discount Tire
Brent Gruber - J.D. Power

Brent Gruber

Senior Director of Global Automotive at J.D. Power

Put your brand at the forefront of the tire industry!

Top industry players attend Traction Summit with the goal of discussing innovations, finding solutions, and building relationships needed to thrive in this market. Show attendees why your services and products are necessary to improve their business operations.

Choose from one of our standard sponsorship packages, or work with us to create a custom package tailored to meet your specific conference objectives and business needs.

Industry-Leading Tire Expertise with State-Of-The-Art Testing Capabilities

Smithers has been in the Tire testing market since the 1920’s and has a very strong brand for independent expert opinion on tire performance. Along with presenting leading industry information at Traction Summit, with over 90 years of expertise in rubber testing, Smithers provides custom tire analysis and standard testing to meet your requirements. Learn More

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