Giti Tire’s 2030 sustainability vision aspires to position the company as one of the world’s most trusted elephant logo brand, grounded in ecological stewardship, ethical sourcing, and inclusive community development. A core pillar of this strategy is biodiversity protection, highlighted by the company’s long-term commitment to Sumatran elephant conservation through habitat preservation, farmer education, and conflict reduction. These initiatives symbolize Giti’s values of resilience and environmental responsibility while reinforcing brand identity. To meet rising global regulatory expectations, including the EU Deforestation Regulation (EUDR), Giti has embedded robust due diligence and traceability systems across its supply chain, treating forest conservation and nature-based risk management as strategic imperatives. At the community level, the company supports capacity building through financial literacy and sustainable agriculture programs that empower farmers and promote regenerative practices. This integration of biodiversity conservation, supply chain integrity, and local empowerment reflects a holistic sustainability approach that aligns operational excellence with climate and nature goals. By reducing nature-related risks and creating shared value, Giti enhances long-term brand equity rooted in transparency, ecosystem stewardship, and social impact—positioning the company as a responsible business leader in a rapidly evolving global landscape.
Dr. Pang Chong Hau | Chief Sustainability Officer, Giti Tire
