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  • Sustainability in Tires

Sustainability in Tires

23-24 September 2025
Shanghai, China | Hybrid Event

 
Sustainability in Tires Asia 2025: Uniting the Value Chain.
Returning in 2025, this premier event is the collaborative platform for Asia's sustainable tire community. Join tire producers, material suppliers, end-users, and advocates to share insights and tackle the critical challenges defining the industry's future.

Join us this September in Shanghai and be part of the conversation shaping the future of sustainable tires in Asia and beyond.

Some of 2025 Participants:

 

2025 Agenda

View Full Agenda
Day One - 23 Sep 2025 TUE Day Two - 24 Sep 2025 WED
8:15am
Registration
9:00am
Session 1: Emerging Issues, Challenges, and Opportunities in the Global Tire Industry
10:30am
Session 2: Insights from Industry Key Players on Sustainability
11:30am
Session 3: Trends and Innovations for Advanced Tire Manufacturing & Testing
9:00am
Session 4: Development and Innovations in Sustainable Tire Materials
2:00pm
Session 5: Advancing Solutions and Building Momentum for Sustainability

2025 Speakers

View all 22 speakers
Manyi Lv - China FAW Group Corporation

Manyi Lv

Chassis Development Institute at China FAW Group Corporation
China FAW Group Corporation
Edward Zhang - Smithers

Edward Zhang

Technical Manager, Materials Science and Engineering Division AP at Smithers
Smithers
Celso Magri - Orion Engineered Carbons

Celso Magri

Global Marketing and Sustainability Director at Orion Engineered Carbons
Orion Engineered Carbons
Dr. Tom Rosenmayer - Silpara Technologies

Dr. Tom Rosenmayer

Founder and Chief Technical Officer at Silpara Technologies
Silpara Technologies
Lun Li - China FAW Group Corporation

Lun Li

Senior Director, Chassis Development at China FAW Group Corporation
China FAW Group Corporation
Calvin Xu - RC Era (Shanghai) Material Co.Ltd.

Calvin Xu

General Manager at RC Era (Shanghai) Material Co.Ltd.
RC Era (Shanghai) Material Co.Ltd.

Manyi Lv

Manyi Lv
China FAW Group Corporation
Chassis Development Institute at China FAW Group Corporation

I am Lv manyi, from chassis Development Institute of FAW Corporation. I am engaged in tire dynamics testing and modeling.

Edward Zhang

Edward Zhang
Smithers
Technical Manager, Materials Science and Engineering Division AP at Smithers

Edward graduated from Vehicle Engineering Department of Anhui Agricultural University with a bachelor’s degree. Over the past decade or so, he worked in Giti, FCA, Ford and Smithers. His experience and research area cover target setting, design and development, tuning and experimental verification of passenger vehicles tires. Edward now works as the Lead Technical Engineer for Materials Science and Engineering Division Asia Pacific, Smithers.

Celso Magri

Celso Magri
Orion Engineered Carbons
Global Marketing and Sustainability Director at Orion Engineered Carbons

Celso Magri is Global Marketing and Sustainability Director at Orion, a global carbon black producer. He has 25 years of experience in the chemical industry, leading business and marketing organisations globally. He has lived and worked in South and North America and in 4 European countries and has extensive experience in Asia. He is passionate about sustainability and has led Life Cycle Analysis of different polymers for several applications while working for Dow Chemical, Styron, and Trinseo. He worked with the plastics value chain to design products to reduce the overall environmental impact.
His job at Orion is to develop and implement the sustainability strategy for the Rubber Business, working with the tire value chain on the transition to the tire circular economy.

Dr. Tom Rosenmayer

Dr. Tom Rosenmayer
Silpara Technologies
Founder and Chief Technical Officer at Silpara Technologies

Dr. Tom Rosenmayer has worked in sustainable polymers since 2009, after an early career in electronic materials and nanocomposites. He is currently Founder and Chief Technical Officer at Silpara Technologies Inc. Prior to this, he was Chief Technical Officer at Lehigh Technologies through its growth phase and acquisition by Michelin. Rosenmayer holds a PhD in Materials Science & Engineering from Rice University. He has authored more than 20 refereed journal articles and has presented at technical conferences on four continents. He holds 15 US patents. Rosenmayer serves on the External Advisory Board for the School of Materials Science & Engineering at the Georgia Institute of Technology and also as a Review Panelist for the US National Science Foundation.

Lun Li

Lun Li
China FAW Group Corporation
Senior Director, Chassis Development at China FAW Group Corporation

Li Lun, Senior Director of Chassis Development Department of FAW R&D Institute of China, Deputy Director of Youth Working Committee of China Society of Automotive Engineering, and a special reviewer of China Automobile Magazine. He has 16 years of experience in independent development and testing of chassis systems. Focusing on the development and testing technology of intelligent chassis system (including intelligent tires), he has presided over a number of FAW National Key Laboratory Open Fund projects and FAW key scientific and technological research projects in the past five years. He has won the first prize of China Productivity Promotion Award and the first prize of Jilin Science and Technology Progress Award.

Calvin Xu

Calvin Xu
RC Era (Shanghai) Material Co.Ltd.
General Manager at RC Era (Shanghai) Material Co.Ltd.

Calvin, graduated from Dalian University of Technology, has nearly 20 years of experience in leading companies in rubber industry. He worked at Michelin, responsible for formula development and factory quality improvement. Then ExxonMobil on technical services for synthetic rubber and resins, as well applications development technologies for tires and rubber products. And then Cabot Corporation as China technical services manager and later on as Asia Pacific Center R&D manager, and as well the lead scientist. Calvin is now the general manager of Shanghai Veco New Material Technology Co. Ltd.

2025 Advisory Board

Wenying Xu - China Rubber Industry Association

Wenying Xu

President at China Rubber Industry Association
China Rubber Industry Association
Lun Li - China FAW Group Corporation

Lun Li

Senior Director, Chassis Development at China FAW Group Corporation
China FAW Group Corporation
Amy Tang - Geely Research Engineering Center

Amy Tang

Senior Technical Expert at Geely Research Engineering Center
Geely Research Engineering Center
Praveen Joshi - Yokohama Off-Highway Tires

Praveen Joshi

Vice President at Yokohama Off-Highway Tires
Yokohama Off-Highway Tires
Ma Zhong - Continental Tires (China) Co., Ltd.

Ma Zhong

Director of Standards and Regulations APAC at Continental Tires (China) Co., Ltd.
Continental Tires (China) Co., Ltd.
Henry He - Smithers

Henry He

General Manager, Materials Science and Engineering at Smithers
Smithers

Wenying Xu

Wenying Xu
China Rubber Industry Association
President at China Rubber Industry Association

Xu Wenying, female, born in 1972, is a member of the Communist Party of China with a master's degree and a senior engineer. She is currently the President of the 10th Council of China Rubber Industry Association. Since 1994, she has successively held the posts of Manager of Consulting and Cooperation Department, Manager of Exhibition Department, Assistant to General Manager of China Rubber (Group) Corporation, Director, Deputy Secretary General, Executive Deputy Secretary General of Information Exhibition Department of China Rubber Industry Association, and Director General of Rubber Material Professional Committee. Since October 2012, she has served as the Vice President and Secretary General of the 8th and 9th Council of China Rubber Industry Association.

Lun Li

Lun Li
China FAW Group Corporation
Senior Director, Chassis Development at China FAW Group Corporation

Li Lun, Senior Director of Chassis Development Department of FAW R&D Institute of China, Deputy Director of Youth Working Committee of China Society of Automotive Engineering, and a special reviewer of China Automobile Magazine. He has 16 years of experience in independent development and testing of chassis systems. Focusing on the development and testing technology of intelligent chassis system (including intelligent tires), he has presided over a number of FAW National Key Laboratory Open Fund projects and FAW key scientific and technological research projects in the past five years. He has won the first prize of China Productivity Promotion Award and the first prize of Jilin Science and Technology Progress Award.

Amy Tang

Amy Tang
Geely Research Engineering Center
Senior Technical Expert at Geely Research Engineering Center

From 2005 to 2010, Amy worked in Giti R&D Center as PCT PCR & Racing tire engineer. From 2010 to 2012, she joined Linglong R&D Center as International OE Department Manager. After that, Amy worked in Ford Research Engineering Center, served as Tire Supplier Technical Assistant Specialist (2012~2014) and Global Advanced Tire Core Specialist (2014~2018). Since 2018, Amy has been holding the position of Senior Technical Expert in Geely Research Engineering Center.

Praveen Joshi

Praveen Joshi
Yokohama Off-Highway Tires
Vice President at Yokohama Off-Highway Tires

Coming soon...

Ma Zhong

Ma Zhong
Continental Tires (China) Co., Ltd.
Director of Standards and Regulations APAC at Continental Tires (China) Co., Ltd.

Graduated from Tsinghua University, Automotive Engineering department. 31 years in automotive and components industry and over 19 years technical standards, regulations and product certification work experience. Since 2013, served Continental tire company as director of APAC Standards & Regulations.

Henry He

Henry He
Smithers
General Manager, Materials Science and Engineering at Smithers

General Manager of Smithers (Suzhou) Bachelor degree of Measurement & Control Technology and Instrument, Master degree of Business Administration. Henry has been working in tire & wheel testing industry as test Engineer, Lead Test engineer & Lead quality system. Main responsibility of Henry is Tire & wheel testing, data analysis, test method development, company operations & management.

2025 Sponsors

Hana RFID
Smithers
WACKER

Hana RFID

Hana RFID
https://hana-rfid.com/embeddable-rfid-tire-tagging/
Discover the Future of Tire Traceability with Hana RFID
At Hana RFID, we’re redefining RFID technology with embeddable RAIN RFID tags that enable full life cycle traceability for tires. From manufacturing and distribution to sales and repairs, our solutions drive efficiency and sustainability.
Trusted by top tire manufacturers, our RFID tags meet the highest durability standards. We collaborate with industry leaders like Impinj, NXP, and ASYGN to develop cutting-edge tagging solutions, including our Linkless (Rev4/Tag4) and Direct Attached options. These innovations support digital twin creation and prepare businesses for regulations like the Digital Product Passport (DPP) in Europe.
With nearly two decades of expertise—partnering with Goodyear and Michelin since 2005—Hana RFID is the leader in embeddable RFID for extreme environments, from OTR and racing to TBR and passenger tires.
Join us as we help shape the circular future of the tire industry.
 

Smithers

Smithers
Smithers Materials Science and Engineering Division has been serving the rubber, plastics, print, and packaging industries for nearly 100 years, providing a complete portfolio of testing and consulting services from the product development stage to the ultimate service environment. Our experts have years of experience designing and conducting customized and standard testing protocols to measure the performance and durability of both products and materials. With laboratories in the United States, the United Kingdom, and China, the Materials Science and Engineering Division provides integrated capabilities on a global scale, supporting industry sectors including tire, automotive, polymer products, oil and gas, medical device, pharmaceutical, transport, industrial, consumer products, packaging, paper, and print. As the group's first division to enter the Greater China region,Smithers Materials Science and Engineering Division has been in China for over 10 years. We are committed to providing better quality and authoritative testing and consulting services to customers in the automotive industry in China and the Asia-Pacific region.

WACKER

WACKER
WACKER is one of the world’s leading and most research-intensive chemical companies, with a range of silicon and polymer products for diverse applications from pharmaceutical to energy. As a technology leader focusing on sustainability, WACKER promotes products and ideas that offer high value-added potential to ensure that current and future generations enjoy a better quality of life. Through our many technical competence centers, WACKER ACADEMY training centers, sales offices, and teams of localized specialists across the globe, we position ourselves as an efficient and reliable innovation partner that develops trailblazing solutions for, and in collaboration with, our customers.
  • © Smithers 2025

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